AI in Paid Media: From POCs to Full-Scale Transformation

Leading brands are moving into full scale AI transformations. Agentive AI is set to improve the efficiency of marketing campaigns by relieving the grunt work and allowing for employees to focus their attention on other areas. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll dive into how companies are building integrated, multi-agent AI platforms that span the entire media value chain, enhancing strategic capabilities and reshaping marketing operations

The era of broad audience segments is over. As privacy regulations reshape the digital advertising landscape, precision is the new advantage. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we explore how Generative AI is revolutionizing audience targeting. You’ll learn how AI-driven solutions go beyond traditional segments to drive smarter, more effective campaigns.