Uncommon Thinking

From Advertising Week New York 2025:
Today’s path to purchase isn’t a funnel, it’s a remix. The line between brand and commerce has vanished, and everything is shoppable. To break through, modern marketers must move beyond impressions and lean into orchestration, where every touchpoint drives connection, conversion, and cultural relevance.​Hosted by Christi Geary, EVP, and Head of AMP (Advantage Marketing Partners), this bold conversation brings together powerhouse brand leaders to share how they’re hitting all the right notes, emotionally and commercially.​This isn’t theory — it’s a behind-the-scenes look at how marketers are delivering Full Volume Impact:-Building brand love that fuels buyer behavior-Bridging upper funnel storytelling with lower funnel performance-Turning TikToks into transactions and brand equity into real-life salesFrom omnichannel innovation to retail-rooted strategies, discover what it takes to not just keep up, but break out.​Because if everything is shoppable, the smartest brands don’t just play, they go platinum.

From Advertising Week New York 2025:
SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder. As inflation impacts spending, they need new revenue streams.Mark Grether, SVP of PayPal Ads, will explore how PayPal is reimagining advertising by turning SMBs into both ad buyers and publishers. Using transaction insights, PayPal's tools like Storefront Ads create an ecosystem where small businesses can monetize sites and acquire customers with precision.Small and mid-sized businesses (SMBs) face mounting challenges: rising ad costs, shrinking organic reach, and cookie deprecation making customer acquisition harder than ever. As inflation impacts spending, SMBs need new revenue streams.

With Q4 2024 being their first billion-dollar quarter, as highlighted in their previous earnings, Pinterest has reached a new era. Their success is based on the lower-funnel performance products they launched over the last few years, which drives their users from inspiration to actually making a purchase.
In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025, we will explore how positivity impacts consumer behavior. We’ll dive into why positivity is good for business and explore the research to back it.

As consumer behavior shifts, Google is offering new ways to Search. Marketers can benefit from these new tools with the right methods. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we will explore how AI-powered search can be a powerful tool in marketing and how companies like Dell are capitalizing on these new features.

With the launch of their Ad Exchange, Spotify aims to be the best partner possible for brands and marketers. Users have shifted towards video content within the app, which offers new opportunities for advertisers. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll explore how Spotify Advertising is evolving to offer more automated opportunities that will improve audience engagement.

As privacy becomes more important to consumers, Usercentrics believes that user privacy, consent, and preferences should be at the forefront. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we explore the measurement framework to track and prove a channel’s success with a privacy-first approach

As younger audiences shift their attention from traditional media to streaming platforms like YouTube, brands need to pay attention to the content surrounding the ad spaces they inhabit. Research shows that advertisements surrounding premium quality content are optimal for audience engagement. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by Vevo, we explore how fit for TV content is the ideal space for advertisers.

Leading brands are moving into full scale AI transformations. Agentive AI is set to improve the efficiency of marketing campaigns by relieving the grunt work and allowing for employees to focus their attention on other areas. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll dive into how companies are building integrated, multi-agent AI platforms that span the entire media value chain, enhancing strategic capabilities and reshaping marketing operations
The era of broad audience segments is over. As privacy regulations reshape the digital advertising landscape, precision is the new advantage. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we explore how Generative AI is revolutionizing audience targeting. You’ll learn how AI-driven solutions go beyond traditional segments to drive smarter, more effective campaigns.

On this episode of Uncommon Thinking, recorded at Advertising Week New York 2023, panelists delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the importance of industry collaboration between brands and AI providers to maximize the impact and harness the opportunity of these new technologies.

Brand mascots — we know ‘em, we love ‘em and it’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know what goes into creating a strong digital presence for their own mascots. Hear from some iconic brands as they discuss best practices for bringing your brand’s mascot to life on social media.