Uncommon Thinking

Positivity Powers Performance, Presented by Pinterest

With Q4 2024 being their first billion-dollar quarter, as highlighted in their previous earnings, Pinterest has reached a new era. Their success is based on the lower-funnel performance products they launched over the last few years, which drives their users from inspiration to actually making a purchase.
In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025, we will explore how positivity impacts consumer behavior. We’ll dive into why positivity is good for business and explore the research to back it.

Rethink What’s Possible: What the Next Generation of Search Means for Marketing

As consumer behavior shifts, Google is offering new ways to Search. Marketers can benefit from these new tools with the right methods. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we will explore how AI-powered search can be a powerful tool in marketing and how companies like Dell are capitalizing on these new features.

Spotify Advertising: Easy, Elevated, Effective

With the launch of their Ad Exchange, Spotify aims to be the best partner possible for brands and marketers. Users have shifted towards video content within the app, which offers new opportunities for advertisers. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll explore how Spotify Advertising is evolving to offer more automated opportunities that will improve audience engagement.

The YouTube Formula – How to Crack YouTube Ads, Prove It and Scale It

As privacy becomes more important to consumers, Usercentrics believes that user privacy, consent, and preferences should be at the forefront. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we explore the measurement framework to track and prove a channel’s success with a privacy-first approach

Attention Please: Unlocking the Power of Premium on YouTube

As younger audiences shift their attention from traditional media to streaming platforms like YouTube, brands need to pay attention to the content surrounding the ad spaces they inhabit. Research shows that advertisements surrounding premium quality content are optimal for audience engagement. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by Vevo, we explore how fit for TV content is the ideal space for advertisers.

AI in Paid Media: From POCs to Full-Scale Transformation

Leading brands are moving into full scale AI transformations. Agentive AI is set to improve the efficiency of marketing campaigns by relieving the grunt work and allowing for employees to focus their attention on other areas. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll dive into how companies are building integrated, multi-agent AI platforms that span the entire media value chain, enhancing strategic capabilities and reshaping marketing operations
The era of broad audience segments is over. As privacy regulations reshape the digital advertising landscape, precision is the new advantage. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we explore how Generative AI is revolutionizing audience targeting. You’ll learn how AI-driven solutions go beyond traditional segments to drive smarter, more effective campaigns.

How AI Will Help Marketers Do the Best Work of Their Careers

On this episode of Uncommon Thinking, recorded at Advertising Week New York 2023, panelists delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the importance of industry collaboration between brands and AI providers to maximize the impact and harness the opportunity of these new technologies.

Brand Mascots Get Social

Brand mascots — we know ‘em, we love ‘em and it’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know what goes into creating a strong digital presence for their own mascots. Hear from some iconic brands as they discuss best practices for bringing your brand’s mascot to life on social media.

A Fashion-Forward Future: Using AI to Power Growth Marketing with Poshmark

In this episode of Uncommon Thinking, recorded live at Advertising Week New York, panelists discuss the opportunity for brands to leverage AI in their growth marketing operations.
They’ll also discuss how incorporating AI can optimize your creative processes, resulting in higher production output without a higher budget. This session is for anyone ready to take their marketing to the next level with AI-based solutions.

How to Turn Your TV Nightmare into Ratings Gold

Measuring TV audiences used to be really simple. Now it’s a hot mess. From linear TV, to catch-up, FAST channels and subscription streaming apps — it’s a TV nightmare for marketers.In this session, taken from Advertising Week APAC 2023, execs from three very different media agencies will unpack how they’re navigating the data maze to make their clients television addicts. They’ll be joined by leaders from Yahoo and Samba TV to unpack a now globally-adopted system that is already turning savvy clients’ TV nightmares into ratings gold.